We are committed to protecting your privacy. The personal information you give to us is only used by Safety Media Ltd, and our associates.

When you place an order, we may need to know your name, billing address, e-mail address, delivery address and credit/debit card details. This allows us to process and fulfil your order and enables us to contact you regarding the order. To fulfil your order, your delivery address will be given to our courier, Royal Mail, UPS or DHL.

Safety Media Ltd uses your email address or telephone number to contact you about your order or to respond to an enquiry. From time to time, we may update you on new items, special offers and competitions but only with your permission.

We only hold data which you have supplied to us for the uses stated above or on occassion our data is supplemented via one of the following means:

If you follow us on a social media site or react to one of our posts

If you follow us on a social media site, such as Facebook, Instagram or Twitter, we can see who follows us, and likewise if you respond to a post, such as adding a comment or “liking” the post.

If you respond to an advert of ours on a social media platform

You may see an advert of ours on a social media platform such as Facebook, Instagram or YouTube. If you react to that advert, such as pressing a button to share your email address with us, we will receive that data via the social media site and then subscribe you to our email newsletter, as requested.

If you interact with our website and allow cookies

Some of our cookies anonymously track your behaviour on our website so we will be able to see what journey you make but not that it is you making it.  That is so we can enhance our user experience across our website, improving our service to you.

Legal Obligation

If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity affecting the Company to law enforcement, or with regulators (like the Information Commissioner’s Officer or HMRC), when demanded to do so.

We also have a legal duty to hold certain personal data to comply with HMRC requirements.

Please note that we may process your personal data without your knowledge or consent where this is required by or permitted by law.


Safety Media uses certain cookies to enhance your website experience.  To find out more about the cookies used please follow this link »

Links from to another website

Our website contains links to other sites. Safety Media is not responsible for the privacy practices, content or usage of any of these other sites. You should be aware of this when you leave the Safety Media and we encourage you to read the privacy statements on other websites you visit.Please note other websites may link to Safety Media Limited using cookies but these are not instigated, installed or tracked directly by Safety Media Limited.


By using this site, you consent to allow all the above uses of your data. We reserve the right to make changes to this policy from time to time as necessary. Your continued use of this site following the posting of any such changes to these terms will mean you accept the changes.

Legitimate Interests

We believe we have a legitimate interest to process personal data so that we can:

  • process orders, returns, refunds and exchanges;
  • provide goods and services to you, including the despatch of goods to your designated delivery address (so long as the delivery address complies with our despatch policy);
  • record communications with our sales team, Customer Services and Customer Experience teams, and collect all applicable information relating to the query, including the information you directly submit to us.
  • communicate service-based messages to you via email;
  • provide a tailored website available to you and your browsing habits;
  • promote, market and advertise our products and services to you, including to you on other websites as part of “retargeting” campaigns (based on your browsing interests);
  • remind you of items left in your online shopping basket;
  • process and uphold suppression requests;
  • manage any registered account(s) that you hold with us;
  • to verify your identity;
  • help prevent and enhance detection of crime and fraud, and related purposes;
  • conduct analysis and market research, to understand our customers’ behaviour, activities, preferences and needs as they relate to purchasing our products; and
  • disclose your information (for example in relation to an investigation by a public authority or in a legal dispute) where we have a legal right or duty.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Notice.

How Long We Keep Personal Data

We will not retain your data for longer than necessary for the purposes set out in this Notice. Different retention periods apply for different types of data and for different customer types. In general, we retain the information either while your account is in existence, or as needed to be able to provide services to you. We may keep different types of personal data for different lengths of time (for instance, we may need to keep certain personal data relating to your purchases in order to comply with HM Revenue & Customs’ VAT reporting requirements).

Your Data Rights

You have a number of rights under data protection laws. These are summarised below, along with information on how you can exercise these rights.

See the data we hold on you – the right to access

You have a right to know as to whether or not personal data about you is being processed, and, where that is the case, access to the personal data.

You can request and access the personal data we hold on you by contacting us using the How to Contact Us section. This is called a “Subject Access Request”. We may ask you for proof of identity to ensure we are releasing personal data to the right person.

We try to process all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case we will notify you and keep you updated.

If we consider the frequency of your requests is unreasonable, we may refuse to comply with your request. In those circumstances, we would notify you of your right to complain to the Information Commissioner’s Office.

Ask us to correct mistakes with your data – the right to rectification

You have the right to ask for corrections to be made to inaccurate personal data.

We welcome feedback from you to ensure our records are as accurate and up-to-date as possible. If you think that the information we hold about you is inaccurate or incomplete please ask us to correct it by contacting us.

We will process your request as soon as we receive it or within one month of receipt at the latest.

You can also update many of your personal details held in your online account at any time through the My Account section of the Shop website.

The right to erase your data

You can ask us to delete your personal data; however, this is not an absolute right. We can refuse to erase personal data which we need to keep (i) to comply with a legal obligation (for instance, we are required by HMRC to keep certain personal data for up to 6 years for VAT reporting purposes); and (ii) in relation to the exercise or defence of any legal claims.

When you ask us to delete your personal data, we assume that you do not want to hear from us again. To ensure that we do not send you any special offers in the future (for example, if we purchased your details from a third-party list), we will retain enough of your personal data for suppression purposes.

Other than as described above, we will always comply with your request and do so promptly. We would also notify any third parties with whom we have shared your personal data about your request so that they could also comply.

Some customers would still like to order our products but do not want to receive any marketing communications from us. This is not a problem as you can simply update your marketing preferences by contacting us.

No processing for marketing purposes

You have the right to object to your personal data from being processed for marketing purposes. If you would like us to stop processing your personal data for marketing purposes, please contact us.

How to contact us

If you wish to contact Safety Media regarding your data please email us at or complete our online form »

The UK’s supervisory authority is the Information Commissioner’s Office (“ICO”). As a data subject, you have the right to lodge a complaint with the ICO. Further information, including contact details, is available on the Information Commission Office website.